May 26, 2023
Inspired Entertainment, a fast-rising gambling technology company, has agreed to cooperate with Paddy Power, a regulated bookmaker in the United Kingdom and Ireland. The brand has years of experience of managing 600+ betting shops in Great Britain.
Inspired Entertainment is popular for its innovative entertainment services, including:
The UK-based company currently operates in 35+ jurisdictions, offering its innovative gaming systems to gaming terminals and 50,000+ gaming machines in betting shops and pubs. Inspired also offers virtual sports betting services via 32,000+ retail venues and regulated sports betting sites.
On the other hand, Flutter Entertainment PLC is a worldwide sports-betting and gaming group with four primary divisions:
Commenting on the contract extension, Brooks Pierce, Inspired’s President and Chief Executive Officer, stated:
“We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years. We will continue to provide Paddy Power with our latest products and technology, giving them the advantage of our leading content for their Virtual Sports offerings.”
On their part, Paddy Power’s Head of Retail Gaming, Vince Bateson, expressed his contentment with the continuing association by saying:
“We are pleased to extend our relationship with Inspired for Virtual Sports products in all our retail betting shops in the UK and Ireland. Our customers enjoy virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops.”