May 26, 2023

Inspired Signs Long-Term Sports Betting Deal with Flutter-Owned Paddy Power

Ethan Williams
Written byEthan WilliamsWriter
Researched byMatteo BianchiResearcher

Inspired Entertainment, a fast-rising gambling technology company, has agreed to cooperate with Paddy Power, a regulated bookmaker in the United Kingdom and Ireland. The brand has years of experience of managing 600+ betting shops in Great Britain.

Inspired Signs Long-Term Sports Betting Deal with Flutter-Owned Paddy Power

Inspired Entertainment is popular for its innovative entertainment services, including:

  • Electronic gaming machines
  • Virtual sports
  • Server-based gaming
  • Mobile gaming

The UK-based company currently operates in 35+ jurisdictions, offering its innovative gaming systems to gaming terminals and 50,000+ gaming machines in betting shops and pubs. Inspired also offers virtual sports betting services via 32,000+ retail venues and regulated sports betting sites

On the other hand, Flutter Entertainment PLC is a worldwide sports-betting and gaming group with four primary divisions:

  • UK/Ireland: The company offers sports betting and gaming services throughout the United Kingdom and Ireland via Sky Betting and Gaming, Betfair, Paddy Power, and Tombola.
  • Australia: Flutter’s Sportsbet is a regulated sports betting website in the Asian country. 
  • International: Flutter’s PokerStars, Sisal, Betfair, Adjarabet, and Junglee provide international gamblers with legal gambling services.
  • US: In North America, Flutter Entertainment operates FanDuel, TVG, FOX Bet, Stardust, and PokerStars. These betting brands offer real money and free-to-play sports betting, gambling, daily fantasy sports, and racing products to customers in the United States and Canada.

Commenting on the contract extension, Brooks Pierce, Inspired’s President and Chief Executive Officer, stated: 

“We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years. We will continue to provide Paddy Power with our latest products and technology, giving them the advantage of our leading content for their Virtual Sports offerings.”

On their part, Paddy Power’s Head of Retail Gaming, Vince Bateson, expressed his contentment with the continuing association by saying: 

“We are pleased to extend our relationship with Inspired for Virtual Sports products in all our retail betting shops in the UK and Ireland. Our customers enjoy virtual products and our ongoing partnership with the Inspired team ensures we continue to provide the best possible experience in our retail shops.”

About the author
Ethan Williams
Ethan Williams

Ethan Williams, a lively 24-year-old lad from the UK, brilliantly fuses his passion for online casinos with top-notch English localisation, creating bespoke casino guides for Britain's keen gaming lot.

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