StarCasino Sports, a brand owned by Betsson Group, has increased its Italian presence after signing a deal with Napoli to become the club's "official infotainment partner." SSC Napoli is a top-flight team in the Italian Serie A, winning the championship (Scudetto) in the concluded 2022/2023 season.
The operator and the club have a history of working together after partnering in the 2022/2023 season. According to Betsson, the collaboration is a "welcome return" to partnering with the team, with a particular emphasis on fan connection with Napoli's supporters.
After inking the deal with the Serie A champions, StarCasino Sport has planned a variety of infotainment events. This includes:
Lucky players will win exciting rewards like VIP tickets and jerseys autographed by their favorite football stars at the club.
The deal also involves exclusive content and player interviews to provide Napoli supporters with an inside look into the team and its players.
It's important to remember that Italy's strict advertising regulations criminalize sponsorship deals between sports betting brands and football clubs. Clubs can only collaborate with content websites, which is precisely what Napoli and StarCasino Sport's recent infotainment agreement entails.
Last year, StarCasino Sport announced a deal with AS Roma in the Italian league. The agreement focuses on the club's content and news to engage the top-flight team's followers.
StarCasino Sport is a sports entertainment website owned by the Betsson Group and based in Milan, Italy. It covers videos, exclusive news, interviews, and insights from football influencers, celebrities, and journalists. The group also owns the popular StarCasino, a leading sports betting and online casino site.
Commenting on the agreement, Stefano Tino, StarCasino Sport's Managing Director, said it's a great honor for the brand to partner with SSC Napoli once again. He termed the club an "iconic team" in the Italian top league and has been a fantastic partner in the past.
Tino added:
“We have an array of enjoyable and thrilling activities in store for the fans, and I am confident that together, we will achieve our objectives. Our mission is to support the club in curating content and activities that resonate with its community, while honoring the unique and distinctive values cherished by the Azzurri faithful.”
On their part, Tommaso Bianchini, Chief Revenue Officer SSC Napoli, said the club's journey towards "internationalization" hinges on delivering increasingly engaging content to its fans.
He continued:
"Recently, we unveiled our manifesto 'From Napoli to the World,' and this partnership aligns seamlessly with our strategic vision. We are thrilled to embark on this new venture with StarCasinò Sport, and throughout the season, our fans can expect an abundance of surprises."
