There's no doubt 1xBet is a household name in sports betting online. It is still the preferred betting site for many punters from different parts of the world. 1xBet's popularity has grown exponentially in the last few years, attracting all gamblers, from online sports betting fans to casino enthusiasts.
On this page, check out some of the reasons this bookie is scaling the ranks, outshining some of the household names that have been in the industry for longer. But just before that, here is an overview of this betting company.
Established in 2007, 1xBet is a Russian gambling company licensed in the jurisdiction of Curaçao. It offers betting markets and casino games in over 134 countries. 1xBet is an award-winning company that boasts several prestigious awards, including the "Rising Star in Sports Betting Innovation" award at 2018's SBC Awards in London and the "Sports Betting Platform of the Year" award at the International Gaming Awards 2020, plus several other nominations.
1xBet is an award-winning company but remains a controversial betting company. It has even attracted criminal investigations besides being banned in several countries. But despite all these, it remains one of the best betting sites today. So, what's keeping 1xBet going?
1xBet is one of the betting sites that cover all sports globally, from the household names such as soccer, basketball, cricket, and tennis to little known, for example, kabaddi. There are plenty of betting options in each of these games, including in-play betting, otherwise known as live betting. Regarding events, 1xBet has betting markets for the biggest competitions and tournaments, as well as low-tier events.
In addition to the real sports events, 1xBets has virtual sports. These are not real games. Instead, they are simulated by computers but depict popular games such as soccer, motorsports, horse racing, greyhounds, etc. Lastly, 1xBet offers eSports betting, one of the most sought-after markets today.
Another reason players love 1xBet is the broad betting markets offered by the company. Betting markets refer to all the possible outcomes in a match, for example, the match-winner, totals, handicap, etc. Unlike many betting sites with just a few markets, the list of markets on 1xBet matches is long, so bettors are not limited.
In addition to the vast betting markets, 1xBet online bookmaker has some of the highest odds around. From betting odds comparators and bookmaker ranking sites, 1xBet is one of the online bookmakers that offer players better returns. Typically, the higher the odds, the higher the winnings.
The most significant contributor to 1xBet's success is the fantastic sports betting bonuses. For starters, this is a marketing strategy that rewards players with different incentives along their betting journey with 1xBet.
1xBet has a welcome bonus for the new players that includes a match by a certain percentage on their first or subsequent deposits. This bonus is meant to attract new players to join the betting site. There are also reload bonuses for the existing players. These bonuses also match the amount players deposit by a certain percentage. Besides the welcome and reload bonuses, 1xBet also regularly rolls out other promotions.
The flexible banking options also explain why 1xBet's popularity has grown exponentially in the last few years.
To begin, players can use either fiat currency or crypto. The site supports all the popular fiat currencies, so regardless of where players are from, there is that currency they are acquainted with. For those who want to gamble anonymously, this bookmaker accepts bitcoin and other cryptos.
Another plus is the fast and efficient deposits and withdrawals. There are plenty of online payment methods that players can use to fund their accounts. These include credit/debit cards such as Visa and Mastercard and dozens of eWallets.
Mobile betting is the way to go in this new age where players are always out and about. But unfortunately, most betting sites don't offer a smooth experience on mobile devices as they are tailored for desktops. The good thing about 1xBet is that it provides an exceptional mobile betting experience.
The bookmaker's fluid and responsive website is optimized for mobile devices. What's more? 1xBet is among the few betting sites with native mobile apps for iOS and Android. Betting on mobile apps is far better than web apps as apps use lesser data and are more intuitive.
That's it, folks, some of the key reasons for the steady growth of 1xBet despite all its controversies and criminal investigations. Besides the above factors, the huge spending on commercials and advertisements, both offline and online, has played a big part. Sponsoring top clubs and football federations including Barcelona, Chelsea, Liverpool, and Serie A has also positively impacted the brand.